关键词: 宠物饲草, 饲草产业, 乡村振兴, 对策, 饲草产品

Abstract: With the increasing demand for healthy pet diets， pet forage as an important material for the healthy growth of herbivorous pets has attracted much attention. The vigorous development of the pet economy has promoted the rapid growth of the pet forage industry， but it still faces challenges such as insufficient varieties， singular production methods， unstable quality， small enterprise scale， and a non-standard market. Collectively， these factors limit the supply of pet forage and impact the industry’s intrinsic growth potential. Therefore， within the grassland agriculture system based on an all-encompassing approach to food， we should cultivate a new type of agricultural management entity that follows the ‘planting forage-making forage products-raising pets’ model to meet market demand， enrich the economic content of the grass industry， and enhance the added economic value of the traditional forage industry. By combing domestic forage industry policies， pet feed policies， and pet forage production demands， this paper discussed the market value， development characteristics， and trends of pet forage in China. It also proposed three types of contradictions and countermeasures that hinder the development of pet forage grass， providing practical guidance and a theoretical basis for the sustainable and healthy development of the pet forage industry. The growth of the pet forage industry plays a pivotal role in fostering rural revitalization， bolstering the development of rural collective economies， and enhancing the economic prosperity of farmers.

Key words: Pet forage, Forage industry, Rural revitalization, Countermeasures, Forage products