Abstract: With the increasing demand for healthy pet diets， pet forage as an important material for the healthy growth of herbivorous pets has attracted much attention. The vigorous development of the pet economy has promoted the rapid growth of the pet forage industry， but it still faces challenges such as insufficient varieties， singular production methods， unstable quality， small enterprise scale， and a non-standard market. Collectively， these factors limit the supply of pet forage and impact the industry’s intrinsic growth potential. Therefore， within the grassland agriculture system based on an all-encompassing approach to food， we should cultivate a new type of agricultural management entity that follows the ‘planting forage-making forage products-raising pets’ model to meet market demand， enrich the economic content of the grass industry， and enhance the added economic value of the traditional forage industry. By combing domestic forage industry policies， pet feed policies， and pet forage production demands， this paper discussed the market value， development characteristics， and trends of pet forage in China. It also proposed three types of contradictions and countermeasures that hinder the development of pet forage grass， providing practical guidance and a theoretical basis for the sustainable and healthy development of the pet forage industry. The growth of the pet forage industry plays a pivotal role in fostering rural revitalization， bolstering the development of rural collective economies， and enhancing the economic prosperity of farmers.

Key words: Pet forage, Forage industry, Rural revitalization, Countermeasures, Forage products

摘要： 宠物饲草是草食性宠物健康成长的重要物质保障，随着人们对宠物饮食健康的需求而备受关注。宠物经济的蓬勃发展推动宠物饲草产业规模快速增长，但依旧面临良种不足、生产单一、品质不稳、企业规模小、市场不规范等挑战，这些因素共同制约宠物饲草供给，影响产业的内在增长动力。因此，在基于大食物观下的草地农业系统中，培养“种草-制草-养宠”新型农业经营主体以满足市场需求，丰富草业经济内容，提高传统饲草产业的经济附加值。本文在梳理国内饲草产业政策、宠物饲料政策和宠物饲草生产需求的基础上，论述了我国宠物饲草市场价值，发展特点与趋势；提出阻碍宠物饲草发展的三种矛盾和应对建议，为宠物饲草产业的持续健康发展提供实践指导和理论依据。宠物饲草产业发展，对实现乡村振兴、农村集体经济发展和推进农民经济增收具有重大意义。

关键词: 宠物饲草, 饲草产业, 乡村振兴, 对策, 饲草产品